Liberty of London comes to Target (aka Tar-zhay) and it's great affordable design for the masses. Morris would approve (of the design anyway, maybe not the factories in third world where the stuff is probably made). I took Target's on-line personality test (here) to see what pattern matched me best and you wouldn't believe the answer (last design below). I did not rig these results! Even Target can tell I'm a William Morris fan.
"Theberton is sophisticated, cultured, full of complexities, a little designer flair, but at heart, down-to-earth good taste. It's got a hint of flora and a color combination that someone with your taste level can appreciate." Oh yeah.